Remove CPM Remove Demand Side Platform Remove Fill rate Remove Real Estate
article thumbnail

12 Best Programmatic Advertising Platforms (Reviewed)

Brid.tv

Programmatic advertising platforms make the process of selling ad inventory simpler and more streamlined. With the right ad provider by your side, you won’t have to worry about low ad fill rates or CPMs. However, choosing the best programmatic ad platform is not as easy as it seems. Google Ad Manager 360.

article thumbnail

What Is Programmatic Video Advertising and Why It’s Worth It

Brid.tv

Programmatic advertising is a method of buying and selling ad real estate in real time using a software solution such as a programmatic ad network. The website or video player puts an ad impression up for auction using a supply-side platform (SSP). If so, the first thing you need is ad real estate.