Martech

OCTOBER 19, 2022

When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. Advertisers use a Demand-Side Platform (DSP) — either via an agency or directly — to offer bids. These advertisers bid in real-time at or above the fixed CPM price.

Advertising 121

Advertising Marketing Ad Exchange Retail 121

Automatad Inc.

NOVEMBER 23, 2023

Publishers can set minimum CPM prices and the types of ad formats they want to display to reduce spammy content. Data management platform : This platform is the source of data that collects first, second, and third-party data to make a comprehensive list of user details for more detailed targeting.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

Martech

MARCH 15, 2022

Supply-side platforms (SSP), or yield-optimizing platforms, are mainly used by digital publishers to manage the sale of their advertising supply while maximizing prices. In other words, adtech is for media buys, and martech is for customer personalization. But consumers don’t distinguish between adtech and martech.

First-Party Cookies 124

First-Party Cookies Cookies Impressions Ad Exchange 124