Single Grain

APRIL 27, 2025

The right bid strategy can significantly improve your ROAS by ensuring you’re paying the right price for each impression or click. View-through attribution : Account for impressions that influenced conversions even without clicks. Cost metrics comparison : Compare your CPM, CPC, and CPL to industry averages.

Retargeting 52

Retargeting Conversion Rate Machine Learning Conversion 52

Single Grain

JULY 1, 2025

Other tactics to implement include multi-touch attribution, integrating dynamic content, and retargeting when necessary. What makes these results even more impressive is the quality of engagement. The results were remarkable: 43 leads at €189 CPL, with 28% converting to sales-qualified leads. times higher compared to 4.1

Conversion 52

Conversion Click Through Rate A/B Testing Retargeting 52

MNTN

FEBRUARY 12, 2025

Improved ROI Through Smarter Ad Spend By focusing the budget on high-value audiences and data-driven insights, programmatic advertising eliminates inefficient ad placements and reduces wasted impressions. This results in higher conversion rates and a stronger return on investment for B2B marketers.

Advertising 52

Advertising Ad Exchange Demand Side Platform Conversion Rate 52

Single Grain

NOVEMBER 17, 2020

Instead, I like to use them for brand-building and retargeting. To do that, you’ll use LinkedIn’s Website Retargeting functionality and build your campaign around high-impact pages on your site. BOFU Retargeting Text Ad Using a Customer Testimonial. Dive Deeper : * How to Target Effectively on LinkedIn. Click-Through Rate.

CPL 98

CPL Retargeting ROI Click Through Rate 98

Single Grain

NOVEMBER 14, 2023

3) Opt-Intelligence Opt-Intelligence is a unique platform that charges per lead rather than per impressions or click-throughs as is standard in the world of PPC. Prices vary depending on industry and audience demographics, though the average Cost Per Lead (CPL) is around $1.50 Average ad impressions are between $0.015 and $0.025.

Ad network 98

Ad network Conversion CPC CPM 98

Single Grain

DECEMBER 8, 2023

Sources: LinkedIn , Google , Facebook CPC , Facebook CPM The table above shows the average Cost per Click (CPC) and average cost per 1,000 impressions, known as the Cost Per Mille (CPM). Ideal for : Brands looking to make a strong visual impact or retarget website visitors with high-visibility ads that drive traffic to specific pages.

CPC 105

CPC Conversion Conversion Rate Audience 105

Single Grain

SEPTEMBER 22, 2023

Retargeting Ads: Reach out to users who have shown interest by visiting your website or specific product pages. Run retargeting ads that target users who have visited your pricing page. Impressions : Impressions refer to the total number of times your content or ad is displayed to users. Add social proof to your site.

Marketing 105

Marketing Conversion SEO Conversion Rate 105