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eCPM vs. CPM vs. RPM: A Comprehensive Guide for Publishers

Automatad Inc.

FEBRUARY 9, 2023

So obviously, you often face nail-biting moments when you see different metrics being used to measure the performance of your online advertising campaigns. This blog will look closely at the three most commonly used metrics: eCPM, CPM, and RPM. Related article: What Is eCPM and 7 Proven Ways to Increase It What Is CPM?

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Ad Network vs Affiliate Network: What is the Difference?

Lemonads

JUNE 4, 2020

Affiliate marketing generates 15% of the digital media industry’s global revenue, so this type of advertising produced almost 23 billion US dollars in 2019 alone. Skillful marketers can consistently craft campaigns that yield stellar results, but the only way to make sound decisions is by mastering the basics early on.

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