Martech

JULY 31, 2024

Across both Facebook and Instagram, AI-driven Advantage+ campaigns continue to be a major factor in retailer advertising expenditure. This shift in ad format popularity and spending patterns reflects Meta’s ongoing efforts to optimize its advertising offerings across its platforms.

CPM 122

CPM CPC Click Through Rate Impressions 122

Basis

FEBRUARY 28, 2025

THE CONTEXT: While Microsofts ad business is relatively small , the company is hoping to make its Performance Max offering more attractive to advertisers via regular updates like these. EXPERT POV: Rather than automatically migrating eCPC campaigns to manual CPC, consider testing the more advanced automated bidding strategies first.

Social Advertising 92

Social Advertising Advertising Conversion Media 92

Single Grain

APRIL 29, 2025

Retail media networks provide powerful Google alternatives by leveraging first-party shopping data from platforms like Amazon, Walmart, and Instacart to offer targeting precision that Google cannot match. Results: Companies achieved high-quality lead generation and improved ROI for B2B campaigns; average CPC was $5.26

Media 52

Media ROI CPC CPA 52

Single Grain

JUNE 5, 2023

Work With Us General Online Advertising Statistics There are 4.95 Influencer Marketing Hub ) Global digital advertising spend amounted to over $600 billion in 2022. Influencer Marketing Hub ) Digital advertising spending will grow to over $870 billion by 2026. of global advertising efforts. of global advertising efforts.

Advertising 52

Advertising Finance CPC Brand Awareness 52