CPC Impressions Verification services 
Smart-Hub
JUNE 17, 2024
Most platforms perform on the CPM (cost per mille) basis, meaning that advertisers pay per thousand impressions, although other pricing models like CPC (cost per click) are often available as well. However, ad impressions are not the only item of expenditure, so let’s summarize programmatic expenses: Expenses on ad delivery.
Adtelligent
APRIL 4, 2025
According to the IAB ad fraud definition , ad fraud (also referred to as invalid traffic (IVT), is the fraudulent representation of online advertising impressions, clicks, conversions, or data events, to generate revenue. Skewed metrics – Bots inflate impressions and clicks, making it hard to measure real engagement.
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