CPC Geo targeting Impressions Machine Learning 
Martech
AUGUST 25, 2022
Instead, machine learning determines on the fly what queries could be relevant and then generates a dynamic ad for each. So there’s something to be said for allowing the machine some freedom to test and let it find users who will convert in some unexpected places to achieve the greatest possible incrementality. Geo-targeting.
Lemonads
AUGUST 10, 2020
The effectiveness of its algorithm was impressive from the outset ! Serving ads, the system constantly gets feedback from users, learns from it and improves the audience profile, which boosts CTR enabling them to give you the best price. Tips: Remember, your ads go through the RTB auction on CPC models. Let’s check them out!
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