Media Buying Briefing: How TikTok agencies work — and why they don’t fear a U.S. ban of the app
Digiday
APRIL 9, 2023
What makes the agency different from a traditional approach is not performing targeted advertising, Tsvyrava explained. CPM and 35% engagement rate in under five weeks. Also, with health and beauty brand Hers, the agency saw its hair loss campaign reach 5 million views and 11,000 website visitors with a 62 cents CPC.
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