Basis

FEBRUARY 28, 2025

Creative reporting within PMax is also still a challenge regardless of this update, and were still waiting for Google to consider adding features that help advertisers match their brands creative styles and guidelines.

Social Advertising 92

Social Advertising Advertising Conversion Media 92

Single Grain

APRIL 29, 2025

Search Advertising Alternatives to Google Now that you know the benefits of spending your ad dollars elsewhere, which search platforms should you prioritize? The platform offers an average CPC of $1.54 , a conversion rate of 2.94%, a CTR of 2.83%, and a CPA of $41.44about 30% lower than Google’s.

Media 52

Media ROI CPC CPA 52

Single Grain

AUGUST 18, 2023

Creating Relevant High-Quality Content 53% of companies are improving the quality of their content – and for a good reason: Content guides users down the sales funnel , educating them about your industry, what you sell, and why it solves their problems. The company desired to build user demand with a social and search advertising strategy.

ROI 98

ROI Marketing SEO CPA 98

Basis

MAY 8, 2025

And while AIOs are still fairly new and studies on their impact are preliminary, these findings provide meaningful insights for search advertisers looking to adapt their strategies. How Prevalent Are AI Overviews in Google Search? When AIOs came out in May 2024, they appeared in about 10% of all Google search queries.

Click Through Rate 77

Click Through Rate Advertising CPC Healthcare 77