Single Grain

DECEMBER 8, 2023

Sources: LinkedIn , Google , Facebook CPC , Facebook CPM The table above shows the average Cost per Click (CPC) and average cost per 1,000 impressions, known as the Cost Per Mille (CPM). Ideal for : Brands looking to make a strong visual impact or retarget website visitors with high-visibility ads that drive traffic to specific pages.

CPC 105

CPC Conversion Conversion Rate Audience 105

Single Grain

APRIL 24, 2023

However, advertising can be expensive, so Axure knew they needed help attracting new clients while decreasing CPL costs. Google Ad spending decreased by 60%, and they maintained an average of $10 CPL. Since they were attracting leads from their own resources, this decreased the CPL and avoided other budget issues.

CPL 52

CPL Conversion Rate Food Conversion 52

Single Grain

SEPTEMBER 22, 2023

Retargeting Ads: Reach out to users who have shown interest by visiting your website or specific product pages. Run retargeting ads that target users who have visited your pricing page. Impressions : Impressions refer to the total number of times your content or ad is displayed to users. Add social proof to your site.

Marketing 105

Marketing Conversion SEO Conversion Rate 105