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Innovations in Search and Social Advertising

Basis

. - Lauren Brown, Director of Social Media Investment Google scraps plans to kill third-party cookies in Chrome [:02] THE NEWS: After years of shifting promises and timelines, Google won't deprecate third-party cookies in Chrome after all.

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Beyond Google: Top-Performing Paid Media Alternatives for 2025

Single Grain

Evolving consumer behavior : Recent data shows 55% of consumers have changed how they search for products and brands, shifting away from traditional search engines like Google in favor of native search experiences. Privacy-centric solutions : Alternatives focusing on contextual targeting as cookies phase out.

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Understanding 5 Key Pharmaceutical Consumer Personas

Basis

On the one hand, technological developments like digital healthcare, personalized medicine, and artificial intelligence are reshaping how consumers take care of their health. These folks are all too familiar with the healthcare system as they navigate procedures that require more care than just a standard visit.