Cookies Demand Side Platform Geo targeting Mobile Search 
illumin
APRIL 30, 2024
As the digital world continues its deprecation of third-party cookies , brands worldwide are pivoting – searching for ways to effectively implement cookieless marketing and targeting. By using automation, personalized ads can be triggered when customers opt into location sharing on a mobile app.
Adtelligent
OCTOBER 6, 2021
The SSP can be single-player or combined with other solutions such as ad servers and data management platforms to get the best results. Great targeting capabilities. The leverage of different types of data helps SSP to create advanced targeting options. Worse cookie matching. Wide reach. UX as a priority.
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