Basis

JANUARY 24, 2024

Retail and e-commerce advertisers have long depended on third-party cookies for audience targeting and campaign success attribution. After all, with so many product categories falling under the retail umbrella, and significant variation within each category (size, color, material, etc.), The first is targeting.

Retail 69

Retail Advertising Cookies Marketing 69

Martech

JANUARY 3, 2023

But the slow deprecation of third-party cookies has whittled away at the quality of many third-party audiences, forcing CPGs to look elsewhere for efficient yet scalable solutions. brand lift survey, ad impression/frequency management) rely heavily on third-party cookies. Unfortunately, there is no third-party data panacea.

ROI 93

ROI Control Group Audience Cookies 93

Clearcode

SEPTEMBER 20, 2023

Players from various industries, such as retail, media and entertainment, telecommunication, and gaming, are deciding to build their own DSP. In this blog post, we cover their main reasons for developing this AdTech platform. What Is a Demand-Side Platform and What Is It For?

Demand Side Platform 99

Demand Side Platform Ad Exchange Ad Inventory Impressions 99