MediaFuse

JUNE 6, 2019

According to eMarketer by 2020 more than $65 billion will be spent on programmatic digital display advertising. There will be greater flexibility and transparency, and the cost will be based on either CPM, CPC or CPA. GDPR and ePrivacy. Marketers were quite confused about what it meant for their advertising efforts.

Marketing 52

Marketing CPC CPA CPM 52

Clearcode

APRIL 26, 2022

The 1990s in Digital Advertising: Innovation. We saw the first ad appear in 1994, web cookies, which would go on to play a key role in online advertising, were invented by 2 developers from Netscape in 1994. The EU’s GDPR is often seen as the catalyst for the introduction of other. Next up we have programmatic direct.

Advertising 52

Advertising Header Bidding Ad Server Ad Exchange 52

Single Grain

MAY 16, 2023

In other words, native ads look more natural than traditional display ads. Native advertising spending is expected to reach $98.59 greater than display advertising, making a native advertising strategy a very smart investment. Advertisers can also pay based on how long their ads are up on the website.

Native Advertising 52

Native Advertising Advertising Video Ads Machine Learning 52