Rising Trends in Programmatic Digital Marketing
MediaFuse
JUNE 6, 2019
According to eMarketer by 2020 more than $65 billion will be spent on programmatic digital display advertising. There will be greater flexibility and transparency, and the cost will be based on either CPM, CPC or CPA. GDPR and ePrivacy. Marketers were quite confused about what it meant for their advertising efforts.
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