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AI-powered martech news and releases: February 20

Martech

Thats in stark contrast to the vendors selling them, who say it will be too late for businesses to wait for all of the technologys kinks to be ironed out. To be clear, this is a poll of people at The WSJ CIO Network Summit, which attracts the countrys top information-technology leaders. Not exactly a representative group.

MarTech 97
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Optimize Your Lead-to-Sale Process: A Data-Driven Guide to Closing More Deals

Single Grain

Yet, across industries, organizations struggle with lead conversion rates averaging just 3-5%. A data-informed, technology-enhanced lead-to-sale process is essential for sustainable growth. Conversion : Closing the sale through proposals, negotiations, and agreements. This focus on AI is delivering tangible results.

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How agencies adapt as bots evolve

Digiday

On social platforms, this can result in fake accounts that post frequently, or bots that manipulate information in conversations — both of which are potentially harmful for any associated brand content. “The question is, how can brands and agencies prevent their content from being affected?

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