Basis

MAY 9, 2022

Dynamic Creative Optimization (DCO) systems activated by Customer Data Platform (CDP) infrastructure can automatically build thousands of digital ads that vary in real-time for product-based retargeting , creative personalization, audience segmentation, and customer journey enhancement. The end results: more conversions, loyalty, and revenue.

Geo targeting 63

Geo targeting Advertising Machine Learning Audience 63

Single Grain

APRIL 25, 2022

These include advising the best bid strategies, leveraging ad rotation, pausing high-budget keywords that don't generate conversions, working on quality score improvement, and using the right ad extensions. PPC specialists focus not just on choosing the right high-traffic keywords, but those that bring in the best conversions.

Agency 52

Agency Marketing A/B Testing ROI 52

Single Grain

MARCH 9, 2022

A paid media agency can not only buy ads for you, but they can tell you where to buy from, how much inventory to buy, and what price to pay for each click or conversion. For example, an agency might use Google Ads to target potential clients at the top of the funnel, engage your prospects on Instagram, and retarget your leads on LinkedIn.

Agency 52

Agency Media Ad network Retargeting 52