Remove Conversion Remove First-Party Cookies Remove Manufacturing Remove MarTech
article thumbnail

Google Privacy Sandbox: What Does It Mean for the Future of Targeted Ads?

Single Grain

However, despite the collaborative approach taken by Google and the lengthy proposed timeline for finding a replacement for third-party cookies that suits individual users, digital advertising and publishers, the announcement has been met with some skepticism and trepidation. Using cookie syncing to identify and target users.

Cookies 64