Remove Conversion Rate Remove CPL Remove Education Remove SEO
article thumbnail

The Anatomy of an Effective SaaS Lead Generation Strategy

Single Grain

HubSpot recently revealed that the three best lead sources for B2B companies are: SEO. Leads will move through your funnel so that your conversion rates rise, and clients will hopefully no longer drop out and “use” you for as long as it suits them. Email marketing. Social media.

article thumbnail

Lead Generation Case Study: 7 Examples of Success

Single Grain

However, advertising can be expensive, so Axure knew they needed help attracting new clients while decreasing CPL costs. Their SEO and PPC campaigns optimized broad keywords, and the traffic from those keywords wasn’t converting. Google Ad spending decreased by 60%, and they maintained an average of $10 CPL.

CPL 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Best B2B Marketing Agencies: Top 10 Choices for 2023

Single Grain

They offer a wide range of organic B2B SEO services such as SEO Campaign Management, Link Prospecting Recommendations, Site Crawl Review and Web Analytics Setup. Their SEO and SEM professionals can elevate your online revenue by cutting down your ads spending and increasing your ROI. Why Choose Single Grain? Why Choose Cleverly?

Agency 59
article thumbnail

How to Build a Powerful Marketing Funnel (Step by Step)

Single Grain

This roadmap usually consists of paid ads, social media, SEO, content marketing and many other channels. Here’s what a basic marketing funnel looks like: While the concept is simple enough, marketing funnels can be very complex for several reasons, including: There are many different marketing channels to choose from (paid ads, SEO, etc.).

Marketing 105