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Unlocking the Power of Google Discovery Ads: How to Engage Your Target Audience and Maximize Ad Revenue?

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When consumers browse their favorite content, the ad layouts presented rely on machine learning to show assets smoothly across all devices to help spark more customer interest with the least possible effort and time. Automated bidding options to meet your media performance goals. How can I track the effectiveness of my Discovery ads?

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10 PPC Trends You Can’t Ignore in 2020

Single Grain

One of the biggest trends in Pay-per-Click (PPC) advertising for 2020 will be automation – the use of artificial intelligence (AI) and machine learning (ML) to automate labor-intensive tasks associated with Google and Bing ads. Set bids to get as many conversions as possible at a set target CPA. Trend #1: PPC Automation.

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42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

The campaign generated a 65% click-through rate and a 33.6% conversion rate, proving that the personal touch works. 72% of businesses say that video has improved their conversion rate. Content marketing rakes in conversion rates 6x higher than other methods. Marketer’s Guide to Web Push Notifications.

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