Remove Communications Remove First-Party Cookies Remove MarTech Remove SEO
article thumbnail

5 steps to a seamless post-M&A brand integration

Martech

Align the capabilities of the martech stacks of both brands This is also a wonderful learning opportunity. Limit the number of participants to ensure effective communication. Engage with the privacy and security teams early Ensure you know how first-party cookies can be used across the two brands and should be collected in the future.

article thumbnail

How much to spend on SEO: Budget strategies that fit your business

Martech

A steady upward trend in SEO spending indicates that marketers realize the role SEO plays in helping prospective customers find their offerings. But even if you know how critical SEO is to your marketing, deciding how much to spend on it is another question. Sample SEO budget breakdown. Now let’s go a level deeper.

SEO 115