Digiday

JUNE 8, 2022

Verizon Communications acquired Yahoo in 2017, merged it with AOL and rebranded the combined entity as Oath. On the publisher side, this is achieved through an integration specific for the publishers; on the client site side, it uses a tagging integration. Other deterministic data: Phone number, first-party cookies.

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

Monetize More

NOVEMBER 15, 2022

The framework is free and you can scale easily without the need for cookie-synching. Since UID2s are interoperable, it can communicate easily with UID2 partners. UID2 tokens are stored as first-party cookies on the user’s browser. Open-Source framework. Daily Audits. The results are relayed to the UID2 admins.

Cookies 52

Cookies Ad Exchange Demand Side Platform First-Party Cookies 52

Martech

MARCH 15, 2022

Adtech comprises two primary platforms: demand and supply-side. While demand-side platforms (DSPs) are used by digital advertising buyers to manage programmatic ad buying, supply-side platforms (SSPs) are used by publishers to sell digital ads in online auctions. Demand-side platforms.

First-Party Cookies 130

First-Party Cookies Cookies Impressions Ad Exchange 130