Digiday
JULY 24, 2022
A recent study from Ebiquity found that advertisers are spending roughly a tenth of their budgets on clickbait sites. Time and again reports spotlight how often ad dollars end up anywhere but premium sites. billion that 42 clients of Ebiquity spent on programmatic display and video ads across 5,490 unique MFA domains.
Smart-Hub
MARCH 19, 2024
In 2024, display ads have an anniversary — the first recorded example of digital display advertising was launched in 1994 (as a banner advertisement). This time-tested ad format still remains popular, and its programmatic market value is expected to exceed $1459 billion by 2030. Not really.
Single Grain
MAY 30, 2023
Related Content: Native Advertising for SaaS: A Perfect Alternative to Facebook Ads 5) Lets You Use Videos on the Display Network Over 60% of shoppers say online videos have given them ideas or inspiration for their purchase. Avoid using collages or generic messages similar to clickbait.
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