Caught between resignation and resistance, ad industry grapples with the prevalence of ‘made-for-advertising’ sites
Digiday
JULY 24, 2022
A recent study from Ebiquity found that advertisers are spending roughly a tenth of their budgets on clickbait sites. Time and again reports spotlight how often ad dollars end up anywhere but premium sites. billion that 42 clients of Ebiquity spent on programmatic display and video ads across 5,490 unique MFA domains.
57 
Let's personalize your content