AdExchanger
DECEMBER 30, 2024
Every Friday, AdExchanger publishes an original comic creation inspired by trends in the online advertising industry. We get together to spitball ideas and then share them with our very talented comic artist Kevvo.
Monetize More
JUNE 7, 2022
In 2019, Google initially announced third party cookies would be deprecated in the interest of protecting user privacy. Google is now slated to phase out support for the third party cookie in late 2023. But first, what’s a third party cookie? The deadline was kicked back multiple for various reasons.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Monetize More
JULY 18, 2022
Em 2019, o Google anunciou inicialmente que os cookies de terceiros seriam descontinuados visando o interesse na proteção da privacidade do usuário. Agora, o Google se comprometeu em eliminar gradualmente o suporte para cookies de terceiros até o final de 2023. Mas primeiro, o que é um cookie de terceiros ?
Martech
APRIL 1, 2024
The advertiser benefits from a higher match rate and faster data load time than cookie-synching. In the absence of a UID, brands can reach specific audience segments without the need for third-party cookies through contextual targeting. Last-touch models are a once-upon-a-time stopgap for direct marketers and clickbait campaigns.
VideoWeek
JULY 21, 2022
The loss of third-party cookies threatens to neuter a host of digital ad measurement tools. They essentially assume that all reach is equal – that one of twenty ads crammed into a clickbait slideshow is as likely to grab someone’s attention as an ad on a quality news site. But many argue that these approaches fall short.
VideoWeek
FEBRUARY 6, 2024
Publishers are focused on building their first-party data offerings in preparation for cookie deprecation, but uninterested in testing Google’s Sandbox tools, the Association of Online Publishers (AOP) revealed in its third annual survey. Preparing for deprecation of third-party cookies placed mid-table with a score of 3.7.
VideoWeek
JUNE 23, 2023
Firstly, he CNIL says that Criteo failed to verify with its partners whether users had given consent to use of cookies for tracking, meaning that in some cases Criteo deployed cookies even where the user hadn’t consented. Secondly, it did not make it clear to users exactly how data would be used, using vague and broad terms. .”
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