Remove Click Through Rate Remove Demand Side Platform Remove First-Party Cookies Remove Healthcare
article thumbnail

23 Digital Marketing Trends You Can’t Ignore in 2024

Single Grain

Such tools like programmatic demand-side platforms can use hundreds of targeting signals to individualize the advertisement and even target according to lifestyle or behavior habits when integrated with customer data platforms.” The campaign generated a 65% click-through rate and a 33.6%

Marketing 126