Click Through Rate CPL Education Retargeting 
Single Grain
APRIL 24, 2023
The lock-screen ads received an average display click-through rate of 8% for their display ad campaign, which was significantly higher than the industry average of 0.47%. These ads were designed to pique the interest of potential customers and educate them about HR-related topics.
Single Grain
SEPTEMBER 22, 2023
Content at the ToFu stage should be educational, informative and engaging. Other products or services will require much more education. Keyword Strategy for This Stage In the information search stage, target keywords related to educational and informative content. An example might be purchasing a pharmaceutical drug.
Expert insights. Personalized for you.
52 
Let's personalize your content