Martech

JULY 31, 2024

Google Google search advertisers increased their budgets by 14% year-over-year in Q2 2024, down from 17% growth in the previous, according to the report. In contrast, click growth for Google text ads remained weak in Q2, with a notable drop in click-through rates in May as Google introduced AI Overviews to all U.S.

CPM

Basis

FEBRUARY 28, 2025

. - Alexa Dillon | VP of Search Media Investment Google Ads to deprecate enhanced CPC for Search and Display Ads [:02] THE NEWS: Google Ads Enhanced CPC (eCPC) bidding option will be removed for new Display and Search campaigns in October 2024, and all remaining campaigns using the strategy will transition to Manual CPC bidding by March 2025.

Social Advertising

Single Grain

MAY 15, 2023

For example, if someone search queries for “dog grooming services,” a pet grooming business could use Google Ads to display an ad promoting their services to that user. This targeting can result in higher click-through rates and conversions, making Google Ads a cost-effective advertising option for businesses of all sizes.

Advertising

Single Grain

AUGUST 24, 2023

Here’s a quick overview of what types of PPC advertising the right digital marketing agency will offer: Search Advertising: This is the most common form of PPC advertising. Cost Per Conversion (CPC) Cost per conversion measures the cost of converting leads into customers. compared to 10%, respectively.

Agency

NewProgrammatic

OCTOBER 12, 2021

Search advertising is one of the most effective ways for brands to reach broad yet determined audiences. That’s why search ads have slowly but surely become superior to other ad formats (especially to regular display advertising) not only in terms of brand safety but also because of the much-improved customer journey.

Marketing

Basis

MAY 8, 2025

And while AIOs are still fairly new and studies on their impact are preliminary, these findings provide meaningful insights for search advertisers looking to adapt their strategies. How Prevalent Are AI Overviews in Google Search? When AIOs came out in May 2024, they appeared in about 10% of all Google search queries.

Click Through Rate