Click Through Rate CPC CPL Fill rate 
Monetize More
JUNE 20, 2023
AppLovin supports a variety of ad formats and uses both CPI (Cost Per Install) & CPC (Cost Per Click) for its campaigns. They have a 100% fill rate in the UK and offer excellent CPM’s. Playwire (formerly Intergi) Playwire does not fill 100% but offers excellent video and standard-size ads with high CPMs.
Monetize More
SEPTEMBER 22, 2022
AppLovin supports a variety of ad formats and uses both CPI (Cost Per Install) & CPC (Cost Per Click) for its campaigns. They have a 100% fill rate in the UK and offer excellent CPM’s. They focus on a CPL model and enable publishers to promote worldwide campaigns from over 120 countries and some of the biggest games.
Expert insights. Personalized for you.
52 
Let's personalize your content