The New Marketing Mix: Why CMOs Are Refocusing on Owned Media Channels
Digital Ad Blog
MAY 26, 2025
As more brands invest in digital advertising, demand has outpaced supply, driving up cost-per-click (CPC), cost-per-acquisition (CPA), and other media pricing metrics across platforms. In many sectors, CPMs have doubled in just two years, forcing brands to spend more for less visibility.
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