Basis

JUNE 3, 2022

Unlike the early days of marketing, where consumers acted in a linear fashion, the path to purchase today can be quite circular—with customers moving from awareness, to lead, back to consideration, and then back to awareness. Common targeting tactics include prospecting, demographic targeting, and native.

Retargeting 52

Retargeting Demand Side Platform Click Through Rate Conversion 52

MNTN

FEBRUARY 6, 2024

This could involve keeping an eye on key metrics like view-through rates, click-through rates, and conversion rates. Ad Impressions : A count of the total ads shown to viewers, reflecting the reach of your campaign. Your ads will now start appearing on the OTT platform(s) to your target audience.

Advertising 98

Advertising Retargeting CPA Audience 98

Monetize More

MAY 8, 2023

Reaching up to almost 3 billion people monthly on the YouTube Home and Watch Next feeds, Discover and the Gmail Promotions and Social tabs, we can now reach more potential customers since they will be browsing everything from the hottest fashion trends to the most viral topic on popular Google properties.

Audience 52

Audience A/B Testing Click Through Rate CPA 52

Single Grain

DECEMBER 6, 2019

million unique emails have been sent, which had a 25% higher click-through rate than non-personalized emails. The campaign generated a 65% click-through rate and a 33.6% conversion rate, proving that the personal touch works. Rip the audio alone and use it as a podcast episode. Home decor.

Marketing 145

Marketing SEO Conversion Audience 145