What Are KPIs in Advertising? +10 Marketing KPIs Affiliates Need to Monitor
Lemonads
MAY 30, 2021
CPA Though not as profound as ROAS, cost-per-acquisition (CPA) can help you see how much money you need to invest for every conversion you want to generate. It’s similar to CPA, and in some cases, it’s calculated in the same way, but CAC provides more concrete data because it only includes users who eventually became customers.
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