article thumbnail

As cookies fade, more agencies make bets on consumer research panels — and their first-party data

Digiday

If data is the oil of the media business, new repositories and refineries are popping up everywhere. Especially when the biggest oil field — third-party cookies — is drying up. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

Cookies 70
article thumbnail

Online Advertising for Business: Creating the Perfect Plan That Gets the Customers You Want

AdvertiseMint

New platforms and advertising options pop up all the time. But here’s the good news – online advertising opens up a whole new world to grow your business. Setting up ads on these major platforms means you’re right there when people are looking for what you offer. How can you light up their lives?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Everything You Need to Know About Digital Out-of-Home Advertising

Basis

Though people most closely associate DOOH with brightly colored digital billboards (like those in Times Square), the channel includes everything from massive digital billboards, to ads displayed on mall kiosk screens, to video ads that pop up on the gas station TV while you’re refueling. This is an increase of 34.9% year-over-year.

article thumbnail

How to Produce Paid Facebook Video Ads for Mobile Like a Pro

Single Grain

If you haven’t done this already, here’s a quick set-up guide.). Slideshow : A looping video ad with up to 10 images. Instant Experience for Mobile : This makes your ad automatically take up the entire screen of the user’s mobile device, should your ad pop up. How to Create a Facebook Mobile Video Ad.