As cookies fade, more agencies make bets on consumer research panels — and their first-party data
Digiday
MARCH 7, 2024
If data is the oil of the media business, new repositories and refineries are popping up everywhere. Especially when the biggest oil field — third-party cookies — is drying up. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.
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