Remove Brand Lift Remove First-Party Cookies Remove Marketing Remove Viewability
article thumbnail

The WIR: Netflix Buys Rights to NFL Games, Dentsu Launches a Specialised Retail Media Unit, and M6+ Goes Live in France

VideoWeek

The biggest of these came earlier this year, when Netflix acquired rights to wrestling brand WWE’s flagship show Raw in the US, and all of its content in international markets. X counts a view when at least two seconds of a video has played and at least 50 percent of the video player was viewable on screen.

Retail 98