article thumbnail

Audio Ads: Just a hype or here to stay?

Monetize More

These ads can be targeted to specific demographics and interests, and can be highly effective in driving brand awareness and purchase intent. Research done by Spotify shows that Audio ads have 24% higher recall and brand performance than display ads. This can lead to higher fill rates and more revenue for publishers.

article thumbnail

15 Best Display Ad Networks for Publishers in 2022

Brid.tv

Whether you’re looking to increase brand awareness, generate leads, or educate your audience, Google ADX has a solution for you. The platform boasts high ad fill rates , AI-powered ad optimization tools, omnichannel monetization (including websites and mobile apps), ad safety features, and a variety of ad formats.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Best way to monetize unfilled impressions due to high pageviews per session

Monetize More

Ad optimization techniques to help reduce unfilled impressions Find advertisers that only focus on brand awareness campaigns. Brand awareness campaigns do not entirely require unique users. Their primary focus is to show their ad multiple times to users so that users get familiar with their brand.

article thumbnail

Maximize Your In-App Ad Monetization in 2021

InMobi

With the pandemic restrictions being eased across the globe and businesses gradually re-opening, advertisers and their demand-side platforms (DSPs) have started planning ad campaigns to improve their brand awareness among the back-to-school consumers and office shoppers, to boost their overall annual sales.

article thumbnail

Advanced Features and Tools in Google AdX

Oko

This increases competition and often results in higher CPMs and improved fill rates. This ensures that impressions are filled at the highest possible rate, balancing revenue maximization with user experience. This is particularly effective for brand awareness campaigns, maximizing ad visibility.

article thumbnail

12 Best Programmatic Advertising Platforms (Reviewed)

Brid.tv

With the right ad provider by your side, you won’t have to worry about low ad fill rates or CPMs. SmartyAds uses machine learning tech and real-time market data to determine the optimal floor price for each piece of inventory, achieve high ad fill rates , forecast and track ad performance, and more.

article thumbnail

A Publishers Guide to CTV Advertising: How to Get Started

Brid.tv

Display ads generally have a great reach and are excellent for raising brand awareness. Although inventory usually sells for less this way, you won’t have to worry about low ad fill rates or putting together a sales team. They are quite versatile, so they can be as intrusive or inconspicuous as you like.