MNTN

MARCH 19, 2024

Display ads , simply put, are a type of online advertising that comes in several forms, including banner ads, rich media, and more. Here’s a breakdown of the most common marketing metrics used: Goal: Increase Brand Awareness Impressions : The total number of times the ad was displayed.

Advertising 97

Advertising Demand Side Platform Ad Exchange Ad Inventory 97

InMobi

AUGUST 21, 2013

Mobile phones are now used not only to search for information but also to pay for goods and services, coupled with the seamless exchange of information electronically. Emerging technologies such as augmented realty, rich media applications are driving dynamic and interactive marketing campaigns.

Marketing 52

Marketing Geo targeting Mobile Ads Rich Media 52

Single Grain

AUGUST 10, 2023

For instance, if an electronics store wants to manually set bids but allow the algorithm to optimize them for auctions that are more likely to convert, ECPC is an ideal strategy. When to Use It: It is well-suited for brand awareness campaigns where the primary goal is to increase ad visibility and reach.

CPC 52

CPC Viewability CPM Impressions 52

MNTN

JANUARY 29, 2025

Programmatic vs Display Ads Display ads refer to a specific ad format (such as banners or rich media), while programmatic advertising is the automated method used to buy and place those ads. Define Clear Campaign Objectives Establish specific goals, whether it’s brand awareness, lead generation, or direct conversions.

Advertising 52

Advertising Demand Side Platform Ad Exchange Impressions 52