B2B Programmatic Advertising: Complete Guide for 2025
MNTN
FEBRUARY 12, 2025
Real-Time Bidding (RTB) Real-Time Bidding (RTB) is an automated auction process where advertisers bid on individual ad impressions in milliseconds, ensuring ads are served to the highest bidder in real-time. Cost Per Lead (CPL) The total campaign spend divided by the number of leads generated, helping assess cost efficiency.
Let's personalize your content