Understanding CPM: The Key Metric for Publishers’ Revenue Generation
Automatad Inc.
JANUARY 13, 2023
Share Tweet Share Digital advertising works wonders when it comes to influencing the buyer’s purchase decision or increasing brand awareness. As per TechTarget, 84% of buyers are more likely to engage with the brand if they come across its banner online. So, if it generates 80,000 impressions, the CPM would be $50.
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