What Is OTT Advertising? How Over-the-Top Ads Work (2024)
MNTN
FEBRUARY 6, 2024
Over-the-top (OTT) advertising refers to the delivery of ads via streaming media services that are directly offered to viewers over the internet, bypassing traditional cable, broadcast, and satellite TV platforms. It bridges the gap from being a pure branding exercise (on Linear TV) to one that can also be measured and tracked.
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