Remove how-programmatic-is-changing-mobile-advertising-new-research
Remove Brand Awareness Remove Click Through Rate Remove CPM Remove Video Ads
article thumbnail

Digiday+ Research: Unpacking the ad features — targeting, tech and beyond — of ad-supported streaming services

Digiday

This is the second installment in Digiday’s two-part series covering the top ad-supported streaming services. TV viewing in July 2022, according to Nielsen — a first after four consecutive months of hitting new viewership highs. 01 Introduction and methodology Streaming claimed the largest share of U.S.