Brand Awareness, Brand Lift, Impressions and MarTech

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Brand Awareness

Brand Lift

Impressions

MarTech

TVision and Upwave Unveil “The Impact of Attention on Brand Lift” Report To Gauge How Attention Impacts Brand Outcomes and Metrics

Martech Series

JULY 18, 2022

Study Showing a 1:1 Correlation Between Attention and Brand Lift Gives Marketers Another Variable to Influence Positive Impact on Their Campaign’s Success. ” This study from TVision and Upwave is the first of its kind to prove a 1:1 correlation between viewer Attention and important brand KPIs, such as Brand Awareness.

Brand Lift

Brand Lift Brand Awareness Impressions Finance

More than Half of Advertisers Using CTV/OTT Will Increase Spending, According to New 2022 CTV/OTT Advertiser Survey

Martech Series

JULY 14, 2022

Advertisers have embraced CTV and they’re shifting bigger budgets to the medium as an essential buy for driving brand awareness and performance marketing,” said Tom Cox, President of Premion. Achieving Brand Awareness and Performance Marketing Goals Seen as Significant Advantages. The study fielded in March 2022.

Advertising

Advertising Brand Awareness Brand Lift Impressions

AdTech Trends

TVision and Upwave Unveil “The Impact of Attention on Brand Lift” Report To Gauge How Attention Impacts Brand Outcomes and Metrics

More than Half of Advertisers Using CTV/OTT Will Increase Spending, According to New 2022 CTV/OTT Advertiser Survey

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