Benefits of server-side header bidding and easy deployment and maintenance with Relevant Yield
Relevant-Digital
JUNE 15, 2022
Header bidding is a programmatic ad sales technique, which is used by more than 70% of publishers to e.g. boost eCPMs, increase fill rates, and maximize ad revenues. Header bidding can be implemented in two different ways, either as a so-called client-side or a server-side implementation.
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