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Why Traditional Publishers are Shifting Their Ad Strategy

Kevel

A reliance on third-party cookies — Third-party cookies enable ad networks to retarget users around the web and show highly personalized ads. Behavioral targeting : Build targetable user segments based on past user behavior, such as “people who read tech-related articles.”. Local products could be targeted just to local people.

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Best Paid Search Marketing Agency in 2022: Top 10 Choices

Single Grain

Advanced campaign consultation, including geo-targeting and day-parting. Their PPC team is an expert in managing Google Display Network campaigns, Google Text Ad and Banner remarketing campaigns, Google Dynamic Remarketing campaigns, and Google customer and audience matches. Regular tracking and monitoring of ongoing campaigns.

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