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Mobile Brings it Home for the Holidays

InMobi

Whether you are in apparel or consumer electronics, if you are interested in influencing shoppers’ online or in-store behavior during the 2014 holiday season you are probably considering mobile as part of the solution. If you’re not, you certainly should be.

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Programmatic Advertising: What Is It and How Does It Work?

MNTN

Display ads , simply put, are a type of online advertising that comes in several forms, including banner ads, rich media, and more. Programmatic vs Display Ads Programmatic and display ads are often used interchangeably in digital advertising conversations, but they refer to different aspects of online advertising.

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Best PPC Bidding Strategies for Beginners

Single Grain

For instance, if an electronics store wants to manually set bids but allow the algorithm to optimize them for auctions that are more likely to convert, ECPC is an ideal strategy. It is effective for campaigns utilizing banner ads, rich media ads, or video ads to maximize viewable impressions and engagement.

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