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How Publishers Can Make More Money With AdTech

Clearcode

According to Reuters Institute’s Journalism, Media, and Technology Trends and Predictions 2022 , display advertising was considered an important source of income by 81% of publishers in 2020 but this dropped to 73% in 2022. Advertisements on websites can take various forms, such as banners, pop-ups, video ads, etc.

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Best Programmatic Advertising Case Studies for Exceptional ROAS

Single Grain

Marketing Approach : Advant used programmatic targeting strategies to reach untapped audiences through a programmatic display campaign. To increase awareness among users actively seeking a new roof, they implemented a combination of display banners, native ads, and video-led campaigns.