Smart-Hub

DECEMBER 8, 2023

A programmatic advertising framework is a technology stack that connects supply-side platforms (SSPs on the side of publishers) with demand-side platforms (DSPs on the side of advertisers) with each other through ad exchange. They buy an audience, not an ad space.

Ad Exchange 64

Ad Exchange Advertising Non-Profit Demand Side Platform 64

Single Grain

JULY 17, 2023

You can set up an ad campaign on a demand-side platform (DSP) and specify the desired target audience parameters. As users browse various websites or apps, it will collect and analyze data in real time. These include: 1) Display Ads These visual ads appear on websites, mobile apps or other digital platforms.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Smart-Hub

JANUARY 23, 2023

Example 2: you use the Google Ads platform to display your banner ads. DSP (demand-side platform) is the platform for advertisers that purchases traffic. DMP (data management platform) is responsible for targeting. This is one of the most popular types of digital advertising.

Advertising 40

Advertising Ad Exchange Banner Header Bidding 40

Single Grain

JULY 18, 2023

These are the basic features of programmatic advertising: Real-Time Bidding (RTB): This is one of the most common types of programmatic advertising, where advertising inventory is bought and sold on a per-impression basis in real-time on the ad exchange. Lack of Transparency.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Clearcode

APRIL 21, 2023

According to Reuters Institute’s Journalism, Media, and Technology Trends and Predictions 2022 , display advertising was considered an important source of income by 81% of publishers in 2020 but this dropped to 73% in 2022. Native advertising also saw its popularity among publishers as a revenue source drop from 76% in 2020 to 59% in 2022.

Header Bidding 79

Header Bidding Fill rate Ad Server Audience 79

Lemonads

NOVEMBER 29, 2020

Native Ads Native advertising is the use of paid ads that match the look, feel, and function of the media format in which they appear. Simply put, native advertising is paid content. An SSP reports attention data such as how long a visitor was on a specific site or how many pages were viewed per visit.

Advertising 52

Advertising Ad Inventory Video Ads Ad Space 52

Clearcode

APRIL 26, 2022

This advertiser was AT&T and it ran for about 3 months, during which time it had an average click-through rate of 44%. To put that into perspective, the current click-through rate for banner ads is between.02 02 and 2%, which just goes to show you that consumers will be interested in anything that’s new, even advertising.

Advertising 52

Advertising Header Bidding Ad Server Ad Exchange 52