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What Is Performance Marketing? The Complete Guide for Advertisers

MNTN

Performance marketing is the solution to this problem. Instead of investing a certain amount of money into a campaign and hoping it works, performance marketing flips the marketing narrative on its head. The whole point is that you are paying for the performance of a campaign rather than the campaign itself.

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B2B Performance Marketing: Everything You Need to Know

MNTN

There’s no question that digital marketing is essential to the growth of businesses today. But so often, the term becomes a catch-all term for all forms of marketing. In reality, there are many different kinds of digital marketing. With performance marketing, you only pay for measurable results, whether it’s a click or a sale.