article thumbnail

The General turns to Fortnite to help anxious Gen Z drivers

Marketing Dive

Courtesy of The General Dive Brief: The General Automobile Insurance Services, known popularly as The General, is addressing road anxiety through a Fortnite activation aimed at Gen Z, according to a press release.

Cookies 54
article thumbnail

3 Things Weezer Can Teach Us About Effective Media Strategy

Basis

Where I come from isn't all that great / My automobile is a piece of crap My fashion sense is a little wack / And my friends are just as screwy as me I didn't go to boarding schools / Preppy girls never looked at me Why should they? If you listen carefully, these considerations might just put you in a perfect situation for success.

Media 98
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Make Money Posting Ads With SmartHub’s Tips

Smart-Hub

If you run a website about the latest in the automobile industry and want to earn money from your blog, you should assume that your site visitors own cars: this tells you something about their needs, habits, financial status, etc. Calculation example: (cost of placement / website traffic) * 1000 = CPM.

article thumbnail

10 Best Facebook Advertising Strategies to Drive More Revenue

Single Grain

You can also run your advertisements using the CPM (cost per thousand impressions) model. Volkswagen, a leading automobile company, used Facebook messenger for marketing their ID.3 Advertising on Facebook is similar to Google Ads. 3 range using a human, inviting, and conversational tone with potential buyers.