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Why Sell-Side Targeting Matters Now More Than Ever

PubMatic

FEBRUARY 1, 2023

Amid this uncertainty, it is imperative that advertising technology companies continue to push the envelope and deliver innovative, high-performing targeting solutions that help buyers navigate a fast-evolving landscape. The post Why Sell-Side Targeting Matters Now More Than Ever appeared first on PubMatic.

Viewability 86
Viewability Demand Side Platform Cookies Impressions 86
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How to Create a Winning Local PPC Strategy for More Conversions

Single Grain

JULY 31, 2023

Now, more than ever, local businesses need effective strategies to reach their target audience and maximize their return on investment – like local PPC. Local PPC advertising offers businesses an unparalleled opportunity to target specific audiences, boost brand awareness and optimize conversions like never before.

Conversion 52
Conversion Geo targeting Click Through Rate A/B Testing 52
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