Martech

MARCH 15, 2022

Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. The pending loss of third-party cookies means contextual advertising will become more important than in the past and adtech is essential to marketers who are looking for ways to access customers through contextual data.

First-Party Cookies 112

First-Party Cookies Cookies Impressions Ad Exchange 112

Clearcode

JANUARY 26, 2023

Key Points Web cookies are a storage mechanism in web browsers that are used to store data. There are generally two types of cookies: first-party and third-party cookies. First-party cookies are created by the domain (aka website) the user is currently visiting. ad.doubleclick.net).

Cookies 64

Cookies First-Party Cookies GDPR Retargeting 64

Martech

DECEMBER 14, 2022

The so-called “cookie apocalypse” does not only impact third-party cookies. Safari and Firefox are already limiting certain aspects of the first-party cookies set directly by your website. What do cookies have to do with this? The popularity of first-party cookies.

First-Party Cookies 100

First-Party Cookies Cookies Retargeting A/B Testing 100

Martech

JANUARY 26, 2022

Marketers around the world are anxiously awaiting the deprecation of third-party cookies, searching for ways to adapt their campaigns. At our MarTech conference , Sharon Kratochvil, Vice President of Global Analytics at Michael Kors, talked about the strategies her team implemented to prepare their brand for this “cookieless future.”.

First-Party Cookies 87

First-Party Cookies Marketing Cookies MarTech 87

Single Grain

JUNE 25, 2021

However, despite the collaborative approach taken by Google and the lengthy proposed timeline for finding a replacement for third-party cookies that suits individual users, digital advertising and publishers, the announcement has been met with some skepticism and trepidation. Using cookie syncing to identify and target users.

Cookies 64

Cookies First-Party Cookies GDPR SEO 64

Clearcode

JANUARY 22, 2023

Both IDs in third-party cookies and mobile IDs are used to identify individuals as they visit different websites and mobile apps. 6 Alternatives to Third-Party Cookies and Mobile IDs in AdTech and Programmatic Advertising 1. The IAB Tech Lab’s Seller Defined Audiences (SDA) 5. Universal IDs and Device Graphs 2.

Cookies 90

Cookies First-Party Cookies Audience Retargeting 90